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HomeMotocrossLawrence brothers to headline Melbourne AUSX Open Supercross

Lawrence brothers to headline Melbourne AUSX Open Supercross


Marvel Stadium to host occasion’s anticipated 2024 return this November.

Picture: Octopi Media.

A high-profile homecoming of the Lawrences will headline this November’s return of the AUSX Open Supercross inside Melbourne’s Marvel Stadium, as Jett and Hunter Lawrence make their first look on dwelling soil since attaining unparalleled success as brothers within the US.

The AUSX Open featured as the game’s premier grime bike race in Australia between 2015-2019, earlier than the pandemic and a choice of race organisers to bid for the FIM World Supercross Championship (WSX) rights noticed the occasion deserted.

Promoter of the resurgent Fox Australian Supercross Championship (AUSX), AME Group, has formally reintroduced the AUSX Open Supercross for 2024, the international-scale supercross this morning confirmed for Saturday, November 30, in Melbourne’s Docklands and with the Lawrences committing to racing in Australia as soon as once more.

AME Group managing director Kelly Bailey has led the spectacular turnaround of the AUSX sequence alongside common supervisor of promoting, Mick Sinclair, and the AUSX Open doubling as the ultimate spherical of the home championship following a five-year hiatus is one other coup for the sequence.

AUSX Open was initially launched by Adam Bailey and co-founder Ryan Sanderson – who have been then additionally enterprise companions in AME – nearly a full decade in the past, staging 4 occasions in Sydney and a single version in Melbourne earlier than forming SX International and beginning the polarising WSX sequence in 2022 with restricted success.

It was at that time when Kelly Bailey took the helm of AME Group and the home AUSX sequence, at the moment additionally named occasion director of AUSX Open. Famend worldwide supercross marketing consultant Eric Peronnard has additionally struck an settlement to develop into AUSX Open motorsport and strategic adviser, which marks a return of kinds after being concerned in its 2015 debut.

“To have the ability to carry the most important and brightest riders within the supercross world proper now in Jett and Hunter is extremely important for our sport, and importantly an unbelievable alternative for the followers,” mentioned Bailey.

“This can undoubtedly be the most important night time in Australian Supercross historical past and shouldn’t be missed. We all know the attain and following Jett and Hunter have and are assured it’ll translate into followers travelling each interstate and internationally to observe them journey right here in Melbourne at Marvel Stadium.

“The inaugural occasion in 2015 was an awesome success, promoting out in simply 10 days, which led to 4 years of sell-out crowds in Sydney, increasing to Auckland for the S-X Open and a 35K sturdy crowd in Melbourne – we’re pumped to carry the AUSX Open again in such resounding trend.”

Whereas Adam Bailey doesn’t seem to have any formal ties to AME Group exterior of his household connection, he not too long ago opened a sport and leisure consulting enterprise and is known to have been instrumental in brokering a profitable deal to lastly carry the Lawrence brothers dwelling. AME can also be the Australian-based firm behind the Lawrences’ ‘Jettson’ and ‘Hunta’ attire manufacturers.

Bailey’s expertise in working the AUSX Open alongside Sanderson and former occasion chairman Tony Cochrane – who was additionally concerned within the SX International start-up earlier than swiftly exiting – when it beforehand existed will likely be vital for AME to faucet into on this newest endeavour, and could possibly be a step that will likely be vital in distancing himself from a troublesome few years in making an attempt to get WSX off the bottom.

But it surely’s the resounding promise of the Australian championship that has confirmed AME Group 2.0 – with or with out Adam Bailey’s direct enter on a day-to-day foundation – is able to internet hosting world-class occasions, already establishing AUSX rounds for 2024 in Queensland (Redcliffe), New South Wales (Wollongong), and South Australia (Adelaide). All three places have advantage, earlier than the sequence will arrive in Melbourne for the decider and with nearer ties than ever earlier than to the AUSX Open worldwide.

The addition of the Lawrences is an efficient ticket to ensure the AUSX Open is successful on return in 12 months one, with 20-year-old Jett Lawrence the present Monster Power AMA Supercross champion, the defending 450MX title-holder, and the rider who turned the inaugural SuperMotocross World Championship (SMX) winner within the 450SMX class final season.

“It was a particular second for me after I made my supercross professional debut on the AUSX Open in 2019 and I’m properly overdue to race at dwelling in entrance of the Aussie followers who’ve supported us a lot in our journey. We made just a few calls and are ecstatic to see it come to life,” Jett Lawrence commented.

After clinching the 250SX East and 250MX crowns in 2023, Hunter Lawrence has additionally rapidly tailored to the 450 class in America this 12 months. The elder Lawrence, 24, presently holds the Professional Motocross pink plate in 450MX as a rookie, and picked up two podiums throughout his maiden 450SX marketing campaign earlier this 12 months.

“We’ve been fortunate to have had a lot assist from Australia all through our racing careers and have needed to return and race at dwelling for some time,” Hunter Lawrence mentioned. “This 12 months, lastly, we now have been capable of make it occur and we’re particularly excited to do it by bringing again an iconic occasion just like the AUSX Open. I can’t wait to see all of the followers going wild in Marvel Stadium – it’s going to be enormous.”

Their determination to return to Australia for the AUSX Open Supercross will mark Jett’s first time lining up at dwelling since he made his skilled debut on the identical race in 2019, whereas Hunter is ready to make his first begin in Australia since their household took the last word gamble in shifting to Europe as amateurs forward of the 2016 season. They later relocated to the US full-time for 2019.

A mix of top-line American-based riders have contested the AUSX Open prior to now, with winners together with legendary Australian Chad Reed (2015-2016), Jason Anderson (2017-2018), and Justin Brayton (2019) – himself a five-time Australian SX1 champion. Cooper Webb, RJ Hampshire, Dean Wilson, Cameron McAdoo, Joey Savatgy, and Ryan Villopoto post-retirement have additionally been starters.

Close to 35,000 followers attended the latest AUSX Open 5 years in the past, however with Marvel Stadium boasting a capability in extra of over 50,000, luring the Lawrences is an important part that may considerably help the occasion’s viability. Whereas the full crowd figures have been up when WSX visited in 2022 and 2023, attendance on any single night time of the two-day occasions was believed to be significantly much less.

The reintroduction of the AUSX Open Supercross in 2024 is scheduled one week following WSX’s bold new plan to take the world championship to Western Australia’s capital metropolis of Perth, which has been introduced as a double-header weekend on November 23-24 at HBF Park. Whereas each occasions are being held on a world scale simply seven days aside, there is no such thing as a excellent connection between the pair.

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