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HomePorschePorsche, Backspin journal pay tribute to 50 years of hip-hop

Porsche, Backspin journal pay tribute to 50 years of hip-hop

Porsche is connecting with music and tradition in its newest collaboration with Backspin journal, a documentary titled “Again to Tape 3.” The award-winning sequence takes a deep dive into the roots of hip-hop, the world’s greatest youth tradition, marking its fiftieth anniversary. The movie seems again on the key second on August 11, 1973, within the Bronx, the place DJ Kool Herc’s beats marked the delivery of hip-hop.

Music journalist Niko Backspin travels by way of New York, Los Angeles, and Atlanta, driving the Porsche Taycan GTS, assembly with hip-hop artists like Xzibit, DJ Muggs, Tony Contact, Fame, and Speech. These artists share their private insights into the tradition and influences behind hip-hop. Including a smooth contact to the movie, the Porsche Taycan GTS turns into a part of the journey because it cruises by way of New York Metropolis.

What makes the documentary intriguing is its give attention to hip-hop’s values, equivalent to respect, tolerance, and artistic self-realization. It’s about extra than simply music; it’s a unifying system that connects individuals throughout nationwide borders and social backgrounds. Artists reveal how hip-hop allowed them to interrupt free from social boundaries, whereas initiatives like Hip-Hop Remedy assist reintegrate deprived youths into on a regular basis life.

Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG, spoke about how hip-hop’s values align with Porsche’s rules. He defined why Porsche is supporting “Again to Tape” for the third time, connecting these shared values of tolerance, respect, and variety.

“The hip-hop motion connects individuals throughout nationwide borders, languages and social backgrounds. It has finished this sustainably for many years. Values equivalent to tolerance, respect and variety play an essential function, and these are values with which Porsche totally identifies. For this reason we’re supporting Again to Tape once more, for a 3rd time.”

The virtually two-hour documentary is free to view on YouTube (through Backspin TV) and within the Porsche Newsroom. For followers who need an up-close expertise, a particular exhibition about Porsche and hip-hop shall be on show on the Porsche Model Retailer in Stuttgart till August 18.

“Again to Tape 3” is greater than only a documentary; it’s a novel collaboration that explores the wealthy historical past and impression of hip-hop. With Porsche’s involvement, it provides a layer to the model’s reference to tradition and creativity. Whether or not you’re a Porsche fanatic or a hip-hop lover, this documentary brings each worlds collectively in an enchanting approach, and it’s accessible now at



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