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HomeVolkswagen‚Tradition for everybody‘ at Neue Nationalgalerie: 1 yr Volkswagen Group Art4All

‚Tradition for everybody‘ at Neue Nationalgalerie: 1 yr Volkswagen Group Art4All


Volkswagen’s worldwide cultural engagement work is pushed by the dedication to make the world of tradition and the humanities accessible for a wide-ranging viewers. The strategy is mirrored within the Volkswagen Group Art4All format which the Group launched along with Berlin-based Neue Nationalgalerie about one yr in the past. Each Thursday between 4 and eight p.m., the weekly program, which additionally provides talks and excursions with artwork specialists, is accessible to all guests of the museum. In summer season 2023, visitors of the Volkswagen Group Art4All afternoons had been additionally given the prospect to affix the free “Sound within the Backyard” concert events. Throughout July and August, the Neue Nationalgalerie turned their Sculpture Backyard right into a reside stage for uplifting new artists from totally different elements of the world.

In 2018, Volkswagen initiated the primary Volkswagen Group Art4All program in shut collaboration with the Hamburger Bahnhof – Nationalgalerie der Gegenwart. Since then, Volkswagen and its cultural companions have helped the format to repeatedly develop. In recognition of its efforts for this system, Volkswagen acquired the Company Artwork Award in 2018 adopted by the presentation of the AKF Award via the Affiliation of Arts and Tradition of the German Economic system on the Federation of German Industries e. V. in 2020. Additional to common Volkswagen Group Art4All packages at Hamburger Bahnhof and Neue Nationalgalerie, the initiative has additionally develop into a part of the scheduled program of the Kunstmuseum Wolfsburg. Volkswagen Group Art4All tasks had been additionally realized within the framework of cultural partnerships with documenta fifteen, the Worldwide Structure Exhibition in Venice and the Cindy Sherman Exhibition, which is presently on show in Hamburg.

Wanting again on one yr of weekly Volkswagen Group Art4All afternoons, Klaus Biesenbach, Director of Neue Nationalgalerie, feedback: “There isn’t a such place like Neue Nationalgalerie to have interaction with fashionable artwork. And we’re clearly dedicated to let as many individuals as doable take pleasure in this expertise. Volkswagen shares this objective with us and is due to this fact an important companion to make our museum not solely a house for artwork however for everybody.”

Benita von Maltzahn, Director Cultural Engagement at Volkswagen Group provides: “Empowering the society begins with empowering tradition. We want alternatives to discover creativity and interact with it. And that’s the reason we assume accountability and workforce up with our companions to create codecs that present many individuals with possibilities to take part in cultural life.”

The Volkswagen Group helps the establishments belonging to the Nationalgalerie – Staatliche Museen zu Berlin as a devoted companion for greater than a decade. Among the many very first partnership tasks was Volkswagen’s assist for the exhibition “Ok.O. Götz” proven from December 2013 till March 2014 on the Neue Nationalgalerie. The next years noticed plenty of collbaborations on the events of remarkable exhibitions, training initiatives and groundbreaking viewers engagement codecs, such because the 2015 reside live performance collection that includes “Kraftwerk” on the Neue Nationalgalerie in addition to public festivals on the Hamburger Bahnhof – Nationalgalerie der Gegenwart in 2017 and 2023. The partnership is a key factor of Volkswagen’s wide-ranging engagement for tradition and the humanities. It underlines the Group’s company social accountability and goals to assist a wide range of cultural concepts and practices to unfold together with cultural participation for as many individuals as doable. With this work, Volkswagen brings visibility to inventive works and views and establishes artistic platforms for debating social developments and doable options.

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